Privacy Policy

SHAGO Privacy Policy

Last Updated: September 2026

We respect your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share personal information when you use the SHAGO website, mobile applications and related services.

SHAGO operates as a multi-vendor marketplace where customers can discover and purchase products from independent sellers and businesses, including products across categories such as fashion and home & living.

By using SHAGO, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are

SHAGO is operated by:

Legal Business Name: SHAGO

Trading Name: SHAGO

Registered Address: 124 City Road, London, EC1V 2NX

Email: support@shago.co.uk

For questions relating to your personal information or this Privacy Policy, please contact us using the details above.

2. Information We Collect

Depending on how you use SHAGO, we may collect the following information:

Account Information

1. Full name
2. Email address
3. Phone number
4. Account login information
5. Account preferences

Delivery and Order Information

1. Billing and delivery addres
2. Order details
3. Products purchased
4. Delivery instructions
5. Order history
6. Communication relating to an order

Payment Information

Payments may be processed through third-party payment service providers.

SHAGO may receive limited payment-related information, such as transaction status, payment reference and payment method information. Full payment card details may be processed directly by the relevant payment provider and may not be stored by SHAGO.

Seller Information

If you register as a seller, we may collect additional information required to create and operate your seller account, including:

1. Name and business name
2. Business address
3. Contact details
4. Business registration information
5. Tax-related information where required
6. Payment and payout information
7. Information required for seller verification

Technical Information

When you access SHAGO, we may automatically collect information such as:

1. IP address
2. Device type
3. Browser type
4. Operating system
5. App version
6. Approximate location information
7. Log and usage information
8. Device identifiers where applicable

Communications

If you contact us, communicate with sellers through the platform, or contact customer support, we may retain relevant communications and information necessary to respond to you and resolve issues.

3. How We Use Your Information

We may use personal information to:

1. Create and manage your account
2. Process and fulfil orders
3. Arrange deliveries
4. Process payments
5. Communicate with you about orders and account activity
6. Provide customer support
7. Facilitate communication between customers and sellers where required
8. Manage seller accounts and marketplace operations
9. Verify sellers and prevent fraudulent activity
10. Maintain and improve our website, applications and services
11. Monitor platform performance and security
12. Send service-related communications
13. Send marketing communications where legally permitted and where required, with your consent
14. Comply with legal and regulatory obligations
15. Protect SHAGO, our users, sellers and business partners from fraud, misuse and security threats

4. Legal Bases for Processing

Where required under applicable UK data protection law, we process personal information using appropriate lawful bases.

These may include:

Contract: Where processing is necessary to provide services you have requested, such as creating an account, processing an order or arranging delivery.

Legal obligation: Where we are required to process information to comply with applicable law or regulatory requirements.

Legitimate interests: Where processing is necessary for legitimate business purposes, such as maintaining security, preventing fraud, improving our services and managing the marketplace, provided those interests do not override your rights.

Consent: Where we rely on your consent, such as certain marketing or non-essential cookies, you may withdraw your consent at any time.

5. Sharing Your Information

We may share relevant information with:

1. Sellers fulfilling your orders
2. Delivery and logistics providers
3. Payment service provider
4. Technology and hosting providers
5. Customer support providers
6. Fraud prevention and security providers
7. Professional advisers
8. Regulators, government authorities or law enforcement where legally required
9. Other service providers acting on our behalf

We only share information where reasonably necessary for the relevant purpose.

6. Marketplace Sellers 

SHAGO is a marketplace and products may be supplied by independent sellers.

Where necessary to fulfil an order, we may provide the seller with information such as your name, delivery information and order details.

Sellers may process your information independently where they have their own legal obligations. Where appropriate, you should also review the seller's applicable privacy information.

7. International Transfers

Some of our service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps and use applicable legal safeguards required under UK data protection law.

8. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

1. Provide our services
2. Maintain transaction and account records
3. Resolve disputes
4. Prevent fraud
5. Meet legal, accounting and regulatory requirements

Specific retention periods may vary depending on the type of information and the reason it is processed.

9. Your Data Protection Rights

Subject to applicable law, you may have rights including:

1. The right to access your personal information
2. The right to correct inaccurate information
3. The right to request deletion of your information
4. The right to restrict certain processing
5. The right to object to certain processing
6. The right to data portability
7. The right to withdraw consent where processing is based on consent

To exercise your rights, contact us using the details provided in this Privacy Policy.

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).

10. Cookies

SHAGO may use cookies and similar technologies to:

1. Keep you signed in
2. Maintain shopping cart functionality
3. Remember preferences
4. Understand website usage
5. Improve performance
6. Support security
7. Provide relevant marketing where applicable

Where required, we will request consent before using non-essential cookies.

11. Children's Privacy

SHAGO is intended for users who are legally able to enter into transactions under applicable law.

We do not knowingly collect personal information from children where such collection is not permitted.

If you believe a child has provided personal information to us improperly, please contact us.

12. Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no online service can guarantee absolute security.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or business practices.

The updated version will be published on the SHAGO website or application with a revised "Last Updated" date.

14. Contact Us

For privacy-related questions or requests:

SHAGO

Email: support@shago.co.uk

Address: 124 City Road, London, EC1V 2NX

This Privacy Policy should be reviewed and approved by SHAGO's legal/privacy adviser before publication.